FRIDAY, NOVEMBER 14 | 10:00 - 18:00
SATURDAY, NOVEMBER 15 | 10:00 - 18:00
SUNDAY, NOVEMBER 16 | 12:00 - 18:00

Friday, November 14, marks the opening of Notbranded’s very first physical store in the heart of Amsterdam at Heiligeweg 47, 1012 XN, Amsterdam.

Be surprised and inspired in a store full of enchanting jewelry and experience Notbranded in real life: trendy, unique, and affordable.

Save the date & celebrate the opening with us!

What’s a grand opening without a gift? That’s why, during our opening weekend, the first 50 customers each day will receive an amazing goodie bag! What’s inside remains a surprise for now, but trust us – you don’t want to miss it!

Missed it? No worries – we’ve got everyone covered! Every customer who makes a purchase during the opening weekend will receive a Limited Item gift!

Monday: closed
Tuesday: 10:00 – 18:00
Wednesday: 10:00 – 18:00
Thursday: 10:00 – 18:00
Friday: 10:00 – 18:00
Saturday: 10:00 – 18:00
Sunday: 12:00 – 18:00

*Opening hours may vary during public holidays.

Right in the vibrant heart of Amsterdam, on the iconic Heiligeweg, you’ll find the very first physical Notbranded store — a place where trendy and affordable jewelry meets creativity.

Here, you can explore our wide collection of stainless steel jewelry in beautiful gold- and silver-toned finishes in a way you simply can’t experience online.

Whether you’re searching for a minimalist necklace, statement earrings, or unique rings you won’t find anywhere else — at Notbranded Amsterdam, you can mix, match, and get inspired.

Discover Notbranded’s Necklace Bar — the place where your creativity truly shines. In our Amsterdam store, you can design your perfect necklace, entirely your way.

Choose from the beautiful OpenClaps collection and endlessly combine it with new, exclusive charms available only in-store. These unique charms won’t be sold online, making your creation truly one of a kind.

Whether your style is minimalist, bold, or somewhere in between — you decide how many charms to add and how to combine them. Mix & Match different shapes, colors, and symbols until your necklace reflects exactly who you are.

The Notbranded Necklace Bar is more than jewelry — it’s an experience. A moment to play with style, to experiment, and to design a piece that no one else has. Visit our store and discover how fun it is to create your own unique piece.

At Notbranded, you’ll find a diverse collection of jewelry designed to match every style, mood, and occasion. Our assortment includes necklaces, bracelets, rings, and earrings — from subtle, minimalist designs to bold, chunky statement pieces.

Each piece is crafted from high-quality stainless steel in gold and silver tones, ensuring not only a stylish look but also long-lasting quality. All our jewelry is waterproof, color-resistant, and made for everyday wear — from a day at the office to a night out.

Alongside our permanent collection, you’ll also find exclusive designs available only in-store. Think of jewelry featuring natural stones, pearls, or unique details that add that extra touch to your look.

Whether you prefer timeless basics or standout statement pieces, at Notbranded you’ll always find something that fits your personality. Discover the perfect balance between elegance, quality, and originality — and get inspired by a collection as unique as you are.

At Notbranded, everything revolves around personal service. Our team is happy to answer your questions and give honest styling advice to help you find jewelry that truly suits you.

Whether you’re looking for the perfect ear stack, a thoughtful gift, or something special for yourself — we’ll think along with you so you leave with a smile and the right piece of jewelry.

Items purchased in our boutique can be returned within 2 weeks, provided you present your receipt. We only accept unused and unworn jewelry.

Simply drop by the store — our team will be happy to assist you with your return or exchange.