Chunky beaded jewellery is totally trending! The bold, colourful beads add a playful and eye-catching twist to any look. Perfect to mix and match or to wear as a statement piece with your favorite basics.

From bracelets to necklaces – our chunky jewellery with gold-coloured or silver-coloured accents keeps you right on trend.

After years of strength and style for her, it’s now time for him.

Functional, stylish, and designed to combine comfort with character.

Notbranded was founded in 2018 when our founder, Monica, decided to completely change course. With a great passion for fashion, she started with a dream at her kitchen table. Today, Notbranded is active in more than 20 countries and is the absolute go-to shop for trendy jewellery in Europe. Notbranded has become the dream of our entire team, and every day we work with great passion to grow our brand. Notbranded stands for unique, affordable jewellery and shows that all dreams can come true.